In the recent times, the digital world has witnessed an increased number of people engaging in online games. With the advancement in web technology, it is now a common phenomenon to find several gamers compete against one another regardless of their geographical location. These games are naturally addictive, and therefore make the player want to play more every time. This gaming scenario is the best description you can give to what can be said to be one college graduate (Arran Brown)’s, lifestyle. As much as Arran Brown can remember, he has been playing online games ever since he was 12 years old. Having good understanding what free games mean to the gaming population, Arran Brown saw an opportunity of creating a win-win situation that can benefit the gaming application vendor, the end-user and the middleman (affiliate marketer). He thought of creating awareness of the free games on his gaming website (http://downloadfreegames.co.uk) and allows users download them for free. From the developer’s view, this scenario presents a perfect opportunity to push advertisers’ content to the game’s end user. As a result of meeting the interest of the end-user and the developer, he too could benefit by receiving pay for every download or install that happens through his website; it’s a perfect business opportunity.