The Growth of the Gaming Industry

Most people do not admit it, but we love to play “games”. For  reasons of their own, people have contributed to the enormous growth of the gaming industry through the years. It is no surprise that collectively, the revenue is of staggering proportion. In 2009, the NPD Group, a research company released its study that computer and video games have earned the industry $10.5 billion!

In 2013, NPD released the latest statistics. A whooping $65 billion spend on games with $10 billion as profit.

Apparently, playing games is a serious business indeed.

What is PPI and PPD

PPI stands for pay per install whereas PPD stands for pay per download.

Pay per install is where when you go to download a software along with it a toolbar comes or an application. PPI pays less than PPD yet it is a lot more typical you will acquire a sale as a result of the fact that not everyone manages to finish the deals given by a PPD. PPI just works with software program nonetheless, it has  a general  rate around 1$ for US installs and also 0.50 for various other countries. Whereas in PPD depending on the country as well as the offer the individual finishes you can make 25$+ on a single sale. An example of PPD is AjaxFiles and for PPI is PerInstallCash.


The image below shows the payout rate an affiliate network (CashMyLinks) pays for every transfer done with their software. The amount is dependent on the geographic location obviously. But the bottomline is, affiliating offer earns cash.


Which converts more earnings for you? PPI or PPD? Feel free to comment below.

Using Paid Traffic To Promote PPI or PPD Gaming Offers

Gaming is a big industry that attracts both men and women, young and old. This is then also the reason why many game based businesses have emerged to cater to such audience. But due to technology, companies have then naturally shifted to the online world. That has consequently opened the gates to a wider reach, even as far as the other side of the globe.


Now, it is important for this specific enterprise to be able to effectively promote products and earnestly communicate with clients. This can be through social media accounts and/or through the launch of your website. But there is more to these platforms though and that is with the use of PPC affiliate marketing.
Here is a competitive method where you invest in marketers to do the promotions for you. These people will be able to earn an income when visitors of the website will do actions such as clicking of ads and banners and then more importantly, buying from you, the merchant site. This is what you would call paid traffic.

Supposing your game website is pushing offers, may it be PPI (pay per install) or PPD (pay per download), it is necessary that you make use of the paid traffic. When one of the audience is to check out any of the two, not only will both parties (merchant and marketer) benefit, more so on the monetary side, you will also be able to expose your brand name and build your reputation.


Pay per install works when an individual downloads and installs a game. Even though it may be free for those users, the person who has effectively advertised and achieved action with it will earn his or her rightful commission. Pay per download, on the other hand, is when someone is to choose to download a particular application, they will have to accomplish an action before being directed to the download page of the file. A usual action would be answering a survey or two. When that is done, the user can then already download the game he or she is interested in. That whole process will have to be successful for a marketer to earn as well.

Both of these methods are by all means good and competent. And with pay per click used for the promotions of these offers, then it becomes a lot more feasible.

You can go visit the STM PPC forum if you want to know more about paid traffic and its many purposes, especially when relating to affiliate marketing in general.